Zilker Brewing Co.

This brewery’s founders engaged us to create a brand from scratch. We wanted it to sound like the brand had been around for ages, which led to our suggesting the name that is now synonymous with outstanding beer brewed in Austin, Texas—Zilker Brewing Company. Once the name was established, we were off to the races, developing a logo and brand palette that would grace their cans, website, tap room, and merchandise.

Zócalo’s charge was to develop a can design template that would stand out amongst the many local and non-local craft beers on the shelves. We recommended a simple, bold design—one that would apply across the board to their various styles of beer—to distinguish them from craft beers that tended to have elaborate and different designs for each style of beer, often de-emphasizing the brewery in favor of the beer’s name. Our objective was to consistently emphasize the Zilker brand itself, which we think has contributed to Zilker’s success, easy recognition in the market, brand loyalty, and merchandise sales.